Music icon and enterprise mogul Snoop Dogg has taken yet one more important stride in increasing his blockchain-based ecosystem with the launch of the Snoop Dogg Passport Sequence. Whereas many in Web3 music have continued to hunt new methods to interrupt floor, this newest digital innovation offers followers with a novel alternative to accompany a top-tier rapper on a headlining tour beginning July 7.
Described as a “first-ever evolving tour collectible,” the Snoop Dogg Passport Sequence seeks to broaden the utility of reside music fandom by granting its holders an array of unique content material and alternatives. From getting access to behind-the-scenes footage to particular merchandise, curated playlists, and precedence occasion ticketing, passport collectors will expertise Snoop’s world like by no means earlier than.
A pioneering transfer within the trade, the NFT collection goals to take fan engagement to a brand new stage by leveraging the options of blockchain expertise. This, in fact, shouldn’t be Snoop Dogg’s first foray into NFTs, because the rapper has remained significantly lively within the house through the years, even changing into a outstanding determine within the improvement and endorsement of many NFTs and crypto-related ventures.
Notably, the Snoop Dogg Passport Sequence was conceived as a collaboration between Denver-based NFT improvement studio Transient Labs and expertise company WME. Though the total provide of the passport has not been introduced, every NFT is accessible for roughly $42 or 0.025 ETH by way of NFT cost processor Crossmint or transacting with a crypto pockets.
Including to the exclusivity of the Passport Sequence, Snoop is introducing Snoop Selects, a curated assortment of NFT art work from chosen artists, together with outstanding names equivalent to Coldie, Terrell Jones, and Alien Queen. This digital art work assortment can be airdropped to all Passport holders come July 7.
So thrilled for the primary group of artists of Snoop Selects together with @ALIENQUEENNFT, @Coldie, and @terrelldom! Witness artwork and innovation intersect…
Particular shoutout to our companions @crossmint and @arbitrum!🚀
— Transient Labs (@TransientLabs) June 13, 2023
Snoop Dogg expressed his imaginative and prescient for the Passport Sequence in a press release, stating, “With the Passport collection, I can provide my followers the chance to journey the world with me – nobody’s ever finished that. I’ve at all times been a pioneer, and digital merch is a part of the long run. I’m hoping different artists can see what I’m doing and proceed to innovate on their very own.”
Within the spirit of pushing the Web3 music house ahead, this pioneering effort certainly signifies a shift in how artists work together with followers within the digital age. Though Snoop’s Passport Sequence is one in all many blockchain-powered fandom ventures making a splash, its distinctive nature could assist set up a brand new paradigm for different artists and reside acts to comply with.
Editor’s notice: This text was written by an nft now workers member in collaboration with OpenAI’s GPT-4.